Sunday, February 5, 2012

LED lighting industry in Asia has experienced the inevitable competition period

Countries are now actively promoting LED lighting program which, LED bulbs lighting products will be imported as a priority; LED lights also switch plans in full swing, estimates the global LED lighting output in 2013 will further enhance the penetration rate of nearly 2 percent. Several Asian countries as early as three to four years ago to do the LED industry development and promotion of strategic products, such as Japan’s “21st Century Lighting” program, South Korea’s “solid-state lighting program,” Taiwan’s “New Century lighting development plan “China’s” semiconductor lighting demonstration project “, these are national semiconductor lighting plan reflects the development of countries in the LED lighting industry, industrial energy efficiency of the economic and environmental importance.

2010 China’s LED industry output value reached 120 billion yuan, close to 4,000 the number of firms, average growth rate over the past 5 years was 35% in 2010 to more than 40%. Market in the next five years will reach 500 billion yuan. LED product applications space ranging from automotive lighting to the common furniture lighting, to the urban landscape lighting, street lighting, decorative lighting and many other fields, the market potential.

Over the past 10 years, the cost of LED is declining every year, the price of LED products in 2015 to 2010 may be reduced to 1 / 5, when the general lighting market penetration will rise to 50% in 2020 to light the LED lighting market is sitting on more than 75% of the share.

Asian LED lighting industry into the golden period of development, the business-active approach, for the LED lighting industry continues to inject new elements and lead to more intense competition. Traditional lighting companies to actively develop LED lighting product line to the main business of manufacturing semiconductor companies are also focused on enhancing the quality of LED light, a huge amount of potential new industries to stimulate a large number of rising star, catch up with its fast pace of business can not make advance lax. Constrained by various factors, the LED industry in Asia will inevitably go through a period of chaotic competition.

China: huge market potential and low production costs to attract investment LED heat, so the rapid penetration of LED lighting to enhance the pilot;
Taiwan: the use of cross-strait integration of resources and work closely to create a unique competitive advantage;
Korea: large groups continue to cut, industrial production and investment in R & D of LED lighting, LED lighting market its launch.

Japan: master of the patent actively developing, establishing market-leading technology position.

Panasonic LED lighting speed transformation

January 2012, cold weather, Panasonic on Sanyo’s restructuring and integration opened the curtain. From the Matsushita Group’s information display, from April this year, Panasonic will take over Sanyo’s “all business” and plans “in batches” will retail in Japan, Sanyo, Panasonic’s retail stores into . This means that the Sanyo brand delisting countdown has entered the same time, Panasonic also to show the company to accelerate the transition to the green plot.

It is reported that Sanyo Electric headquarters located in Osaka, Japan outside of the “SANYO” logo, the end of December last year were removed. January 2012 began Sanyo and Panasonic will carry out restructuring and integration. Some analysts said the Panasonic acquisition of Sanyo, the Sanyo plans to retain only the core areas of solar and battery, and other operations will be stopped or sold to other companies. With Panasonic’s global strategy to strengthen the unified brand, Sanyo brand will cease to exist from April 2012, the only exception is the line of washing machines and refrigerators, they have been sold to the Haier Group.

It is understood that, in April 2011, Matsushita Electric and Sanyo Electric will become a wholly owned subsidiary of Matsushita Electric. In both cases a significant industry consolidation behind the Panasonic clearly highlights the strategic transformation of the track: The electronics maker will integrate five business areas, divided into three groups: consumer, components and equipment, solutions, the existing 16 departments will be consolidated into nine, including household appliances, energy and health care.

The reorganization aims to sell solar panels and other energy-saving LED lighting products, for home, retail and construction markets, expanding Panasonic’s energy business, energy as key areas for development.